...has signed a three-year endorsement deal with Vizio, the top LCD HDTV company in the U.S.
This deal will grant Vizio the opportunity to market Beyonce's name and likeness for advertising, product packaging, internet, promotions, public relations and point-of-sale materials.
This endorsement deals will give the singer premission to submit design ideas and performance characteristics of new products from Vizio's line of audio, visual and web-enabled products.
Funny - This endorsement deal comes a day (not even 48 hours) after pop star Lady Gaga signed on to become creative director of a specialty line of imaging products for Polaroid.
According to Beyonce:
“What I love about VIZIO is how committed they have been to customers and their focus on delivering tremendous performance at a great value,” Knowles-Carter said in a statement. “As a performer, I can relate to that, because my fans spend their hard-earned money to see me perform, and I give everything I can to make sure I exceed their expectations."