Saturday, October 3, 2009

John "Mr. Magic" Rivas

...has died.

According to the NY1 website:

The 53-year-old DJ died suddenly of an apparent heart attack on Friday. "Mr. Magic" had helped to put rap on the world stage by first bringing it to New York radio air waves.

Mr. Magic and his radio partner, DJ Marley Marl, first started working for WBLS in 1983.

Mr. Magic was from Brooklyn but spent time living in the Bronx. He was playing rap records on community radio stations in the late 1970s and early 1980s and had a big following. So the commercial station WBLS agreed to put him on the air.

Over the years, plenty of rappers said Mr. Magic was the reason they got in the game.

The late rapper Notorious B.I.G. mentioned Mr. Magic in his song "Juicy," singing, "Hanging pictures on my wall / every Saturday, rap attack, Mr. Magic, Marley Marl."

...Story Continues

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