Ludacris has landed a deal with Procter & Gamble to launch his own TAG fragrance called Get Yours, as a part of their "Signature Series" of celebrity scents.
To include, Ludacris has signed with CAA for representation in all areas, including music, acting, endorsements and philanthropy. It has been reported that he's in negotiations with MTV, Starz and BET to develop and produce scripted and reality TV series that include the docu-reality series "Inside DTP." He has consolidated his representation at CAA, which will also rep him for endorsements.
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