Parlux fragrances has partnered with Shawn Carter, better known as Jay-Z, to release two new perfumes under the names of two hip hop and pop superstars: Kanye West and Rihanna.
Jay-Z and a "unnamed" female singer have signed the deal with Parlux. It has been estimated that within two years, the four brands could generate $150 million. In addition, these celebrities will own 12 million shares in Parlux.
In July, an unusual "Parlux" experiment took place at a lounge in downtown Manhattan. Several women were blindfolded and presented with a few "sniff" samples of products filled with synthesizes pheromones.
Many manufacturers are dropping tinctures of synthesized pheromones into their formulas, claiming that this will boost a persons sex appeal and confidence.
The pheromone of choice for men is a family of steroids, related to testosterone, found near the axillary glands in the underarm area. For women, a commonly used compound is estratetraenol, a derivative of the sex hormone estradiol.
Rihanna and Kanye West’s fragrances will be released in summer 2010. Jay-Z's fragrant is already out and many who know him well are already wearing this pheromones filled fragrance.
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